Client editorial — Hannah Lavery
E-COMMERCE MARKETING AGENCY

Your product is great, your marketing should be too.

We're the performance marketing team behind some of South Africa's most-loved fashion and lifestyle brands.

See if we're a fitSee our work
Featuring Hannah Lavery

In good company

MungoHannah LaveryBENA WomanGlow TheoryJust CruizinLiza CliffordChaptersPhlo StudioTrinity ClothingKamersMirari GinTGCGLoyde

What we do

Your whole marketing engine, working as one.

Client ad creative

Paid ads

Meta, Google and TikTok. We handle the creative and the media buying together, because an agency that doesn't control the creative can't be accountable for the results.

Learn more

The Alphabet Method

Most brands aren't doing the wrong things. They're doing them in the wrong order.

That's the Alphabet Method. Named for the ABCs, because the fundamentals in the right order are what actually move the numbers.

Working through an account audit at the desk

We go deep across your ads, email, site and organic to find what's leaking and the gold you're sitting on.

See a real audit

Selected work

Creative that stops the scroll.

Product-led
BENA Woman
Founder-led
Liza Clifford
Product-led
Glow Theory
Founder-led
Mirari Gin
Product-led
Just Cruizin
Founder-led
Loyde Triana
UGC
Mirari Gin
Founder-led
Hannah Lavery
UGC
Phlo Studio
Behind the scenes
BENA Woman
Team led content
Hannah Lavery
2.9%Average Meta CTR, roughly 3× the ~1% fashion benchmark
8,400+Ads launched, 4,400+ unique creatives tested
1,500+Ads that earned 3+ months in rotation

Some of our work

Results we're proud of.

View all case studies
Hannah Lavery — client photograph
+367%
revenue growth
Hannah Lavery
Fashion · Since 2020
BENA Woman — client photograph
+600%
revenue growth
BENA Woman
Fashion · Since 2020
Mirari Gin — client photograph
3,000+
experience bookings worth R3.4M
Mirari Gin
Spirits · Since 2020
Glow Theory — client photograph
+61%
YoY revenue growth
Glow Theory
Beauty · Four months in
Liza Clifford — client photograph
3 new studios
opened on demand we created
Liza Clifford
Retail · Since 2024

All figures are from each client's partnership start date.

Alphabet Social team

Who you'll be working with

A tight-knit team of specialists.

Leigh built her career inside ESPN and the Walt Disney Company before coming home to start Alphabet Social. What she built isn't a one-woman show. Every account is run by a team of specialists, most of whom have been here for years.

OperationsDesignMedia buyingStrategyConversionContent
90 yearsCombined experience
4 yearsAverage tenure
Meet the team

In their words

Don't take our word for it.

Liza Clifford — client photograph
“They made me fall in love with my business again. I'm blown away every single time they send me a set of ads to approve.”

Liza Clifford · Founder

Ready when you are

Let's find out if we're the right fit.

We do our best work with established product brands ready to invest properly in growth. Answer a few quick questions and we'll tell you honestly whether we're the right team for you.

01
Answer a few questions

Two minutes, about your brand and where you're at

02
We read where you're at

And tell you honestly if we're a fit

03
If we are, we'll set up a call

Thirty minutes, no obligation

See if we're a fit

Not ready to outsource yet? The Selling on Social Club is where founders learn to do it themselves.