Hannah Lavery · Women's fashion · Paid Social · Since 2020

From a small online player to a local fashion leader.

+367%revenue growth

6 yearsand still growing together

The Challenge

A label that deserved a far bigger audience.

Hannah Lavery had the hard part done: a distinctive design language and product that speaks for itself. What the brand did not yet have was a marketing engine to match it.

When we partnered in 2020, the brief was to take a small online player and give it the reach its product deserved, without losing the considered, editorial feel the label is known for.

The Approach

Paid social leading, the brand's voice intact.

We built the paid engine around the brand rather than forcing the brand into a template. Campaigns lead with the collections and the woman who designs them, and every ad is held to the same standard as the photography it carries.

Six years on, that engine is still evolving: creative strategy, full-funnel campaign structure and daily management, tuned season after season.

The Results

Revenue up 367%, and a leadership position at home.

Since 2020 the brand's revenue has grown 367%. From a small online player, Hannah Lavery now stands as a local fashion leader, and the partnership is still running today.

+367%revenue growth since 2020

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