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Glow Theory · Beauty retail · Paid Social · Since 2026

+61% growth in month four, and still accelerating.

+61%YoY revenue growth by month four
2026partnership began

The Challenge

A young brand ready for its growth stage.

Glow Theory joined us in 2026 with the brand itself in excellent shape: a distinctive store experience and a product range customers come back for.

The next stage of growth needed to come from beyond the people already walking through the door.

The Approach

The brand's own look, carried straight into the ads.

Paid social went live with Glow Theory's visual world intact, from the store's palette to its product photography, and the account has been tuned week by week since.

Four months in, the focus is compounding what is already working rather than chasing what isn't.

Glow Theory — the store interior, glow sign over the counter

The Results

Up 61% year on year, four months in.

By month four, revenue was up 61% year on year, and the trend is still pointing the right way.

+61%YoY growth by month four

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