This guide is intended to help anyone who uses Facebook Business Manager or Ads Manager to run ads for their business.

You will need to know how to access Facebook Business Manager or Ads Manager in order to implement the changes shared in this guide.

You also need to be an admin level user on your Business Manager account in order to implement the changes.

This guide is NOT for people who have no experience with Facebook Ads. 

I cover this in detail in the guide but in a nutshell, Apple is allowing its users to opt out of tracking when they update to the latest operating system version iOS14.

This update will have a negative impact on Facebook (and other apps/sites) ability to track users and serve them targeted ads.

There are certain actions that all Facebook Advertisers need to take to prepare for this update and in order for their ads to keep running. In this brief guide, I walk you through these actions and HOW to implement them. 

The video guide is 40 mins long with a 5 minute BONUS video on how to install your Facebook Pixel. 

You will have access to this guide for 6 months so you can always refer back to it if needed and you can share it with your web / marketing team if they need to implement changes on your behalf.