Alphabet Blog

In the age of social media, brands require a continuous stream of content in order to remain fresh and relevant.

But there’s nothing worse than investing a lot of money in a photoshoot, only to receive the photos and then not be able to use any of them in your marketing! 

So what’s the secret to maximum return for your money? 

PLAN AHEAD! 

It’s an important investment of both our time and money AND reflects our brand so it’s important that we maximize the opportunity with a well laid out plan before the shoot even begins. 

I recently did a LONG overdue photo shoot to update my image library and here’s what I did to plan ahead. I thought I’d share it with you in case you are planning a shoot in the near future: 

• FIRST, list all the types shots you need and how they’ll be used 

This is the most important step. Provide as much detail as possible. 

For example, if you need a website hero image with white...