Alphabet Blog

Today I want to touch on something I know many are struggling with currently. That is, getting engagement and being ‘seen’ on Instagram. It’s getting TOUGH out there, right? 

It is a topic that came up in our recent coaching mastermind session and I know it’s a source of frustration for many small businesses. 

There’s nothing worse than spending an hour perfecting a reel and then you post it and… *crickets*! Ugh. 

But the good news is, there’s always a solution!! 

So today, I thought I would share WHY this may be happening to you and WHAT to do about it if you’re experiencing this. 

But first, it’s important to note that the algorithm doesn’t ‘punish’ you. 

To put it simply, Instagram makes money from our attention by selling advertising targeting its users. 

Like it or not, the more time we spend on Instagram, the more money they make. 

If we create content that users want to engage with and spend time consuming, the more our content will get seen. That’s really what it boils ...

If you’ve found your organic Instagram engagement waning lately, you’re not alone! 

Many small businesses are lamenting the fact that it’s become tougher to get the same engagement they got last year - or even last week! 

Here’s the thing… 

The Instagram platform is constantly evolving and to keep your audience engaged, your content strategy needs to evolve too. 

What worked for you last month won’t always work today. Frustrating, but it’s the reality. 

The only constant is change when it comes to digital marketing and if you want your business to thrive, you need to adopt an agile mindset and be willing to embrace the change, face the fear and just go with it! 

On that note… 

Here’s a simple new Instagram feature which makes it REALLY fast and easy to get more engagement on your Reels. 

🥁 INTRODUCING REELS INTERACTIVE STICKERS… 

If you’re familiar with the polls, quizzes and ‘slide’ stickers inside Instagram Stories, then you’ll know what I’m talking about. 

Now you can add ...