Alphabet Blog

Is it that time of the year already?

Black Friday is less than a month away and, for many businesses, it is a date that is usually carved into the marketing calendar a year in advance. Brands often use it as a way to offload excess stock and seek out cash-strapped consumers who are hungry for deals.

But sentiments are changing and the trend towards promoting conscious consumerism is on the rise.

Choosing to do Black Friday more ethically is a great way to build your brand’s reputation and prove that you can Stand Out Without Selling Out.

So, as a small business that is needing to grow sales at this time of year, what alternatives exist if you don’t believe in the mass consumerism of Black Friday?

Let’s take a step back from the consumerist nature of Black Friday and dive into 5 sustainable, purpose-driven alternatives:

1. Showcase Your Values

If you don’t agree with what Black Friday stands for, then create a campaign to educate your audience about the...