The most underrated Instagram feature

How is your organic social media engagement looking lately? If it resembles anything like rollercoaster or landslide, you're not alone.

If you rely on Instagram to market your businesses, the reality is that you are at the mercy of the algorithm. Especially if you're not investing in paid ads.

If you want more potential customers to see your content, you're going need to signal to the algorithm that it's YOUR content your followers want to see.

How on earth do you do that? 

By creating content people engage with in the form of: 

✅ Likes

✅ Comments

✅ Shares and Saves

✅ Messages etc.

Do you know what also counts as engagement? Interacting with Instagram Story Stickers!

These are some of the most underutilised but best features for driving new engagement on your account.

They're also a gold mine for finding out more about your audience, and them about you! 🤩

ENGAGEMENT DRIVING STORY STICKERS INCLUDE:

🤳 QUIZ STICKERS

Instagram’s Quiz Stickers allow you to ask questions (trivia-style) and test your followers on their knowledge, as well as track their results. This is a fantastic market research tool and it is a great way for your followers to interact with your brand in a new way (plus they get to see whether or not they got the answers right - because #truthbetold, deep down we all want to know if we were right 😉). You can also use these stickers to create excitement around a new launch or campaign.

For instance, check out how @missguided used this feature to educate their followers through the art of strategic questioning.

🙋🏽‍♀️ QUESTION STICKERS

Spark conversation with your audience with Question Stickers. Responses are stored together in the Story insights tab, instead of with your regular DMs.

Here are 3 ideas to get you started:

• An ‘ask me anything’ question-and-answer session.
  Gather email addresses from people who want to get on the waitlist for a new product (list building tool!)
  People love sharing their opinions so ask for advice when making a decision e.g choosing a fabric, looking for a supplier, designing a product etc.

👉 HOST A POLL 🗳️

Polls are one of the best ways to receive some instant feedback from your followers – and it’s free! The more followers who engage, the better your algorithm ranking.

It’s simple - ask a question and share up to four different options for your community to choose from. Polls are perfect for boosting engagement and collecting data – at the same time. You can check your results by swiping up on your story once it is live and selecting the eye icon.

You can use polls to:

• Promote your marketing material (blogs, articles or guides) by questioning your audience’s knowledge on the topic. (Share a link on your Story after they've voted.)
  Create suspense for an upcoming launch or collaboration.
  Gather feedback from your community.
  Entertain your community (try a game of ‘this or that’).

Why not give these stickers a try and see how they can assist you in truly connecting with your ideal customers? 

If you struggle to find the time to come up with new content ideas, write captions and designs your reels + posts, then keep an eye out for a new offer launching soon! I've collaborated with a team of social media and copywriting experts so we can help you kick-start the year and get you selling as soon as January rolls around ... with a lot less hassle and stress. 🥳